- 30 crore text messages are sent in India each day
- 50% of Indians own a mobile phone thus can be reached
- Indian Metros have more than a 100 % cell phone ownership, meaning SMS text messaging can reach almost everyone in the Indian Metros
- 100% of the target audience can be reached
- 80% consumers keep their mobile phones with them all the day long
- 94% SMS text messages are read instantly
- 39% of consumers prefer SMS to radio or TV advertising
- 40% higher responses rates, when compared with a 3% response rate through direct mail and 1% with internet banner ads
- SMS has a 5 times better response rate than direct marketing, making it one of the most responsive marketing communications media.
- 4% to 31% success rate, i.e. out of 100 Text messages sent, 4 to 31 customers may walk in through your door
- 18-29 year old consumers use text messages more than they use voice calls to communicate.
- Target audience receives free SMS
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SMS Business Verticals |
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InstaReach SMS Features |
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Why SMS Marketing |
4% to 31% success rate
94% text messages are read instantly
5 times better response rate
100 % tele-density in metros
39% consumers prefer SMS
18-29 year olds prefer SMS
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Business Verticals |
Why Mobile Marketing
APPLICATION OF SMS IN BUSINESS VERTICALS
1. SMS for Banking & Financial Services
- Application of SMS in the Banking industry...
- Account Updates
- Balance details, Low balance & installments reminders
- Promotional Offers
- Loan Approvals notifications
- Transaction details
- Payment Reminder
- Insurance / SIP reminders
- Interest rates & Charges revision
- Campaigns for Offers & promotions
- Advertising Campaigns
Short Codes SMS
- Quiz / SMS Contest
- Store Locator
- Data Generation
2. SMS for Stock Brokerages
- Application of SMS in Stock brokerages...
- Periodic SMS market updates
- Transaction details
- Payment Reminder
- Ticker SMS
3. SMS News Updates
- Opt in for periodic SMS news updates
- Update customer within minutes of breaking news
4. SMS for Retail
- Applications of Text Messages in the Retail industry...
- Send SMS Updates on SALE, offers & promotions to the customers
- Update customers on status of purchases, repairs and deliveries via SMS
- Send greetings – Festival, Birthday and Anniversary Announcements – Openings and Launches all via SMS
- Conduct SMS based surveys with customers
- Thank customer for their purchase at your store
- SMS Advertising Campaigns
Short Code
- Quiz / Contest
- Store Locator
- Lead Generation
5. SMS for Movies & Entertainment
- Application of text messages in the Entertainment industry...
- SMS ticket conformation to your customers
- Send them reference number
- Regular reminders on new releases
- SMS them show schedule
- Promotion and offers
6. SMS for Club and Societies
- Event updates
- Membership renewal reminders
- Invitations
- Elections
- Competitions
7. SMS for Education
- How SMS can be used in the education industry...
- Exam results
- Updates to parents with prior information on school closures
- Fees Payment reminders
- Absenteeism alerts
- Announcement – Parents day, Annual Day, Picnic etc
- Any delays or issues with school bus service
- SMS Advertising Campaigns
Short code
- Result on request
- Nearest education center locator
- Complain request
8. SMS in Real Estate
- SMS Promotional campaigns
- Reminder for installments and payments
- Reminders to tenants rent, overdue etc
- New property launch etc
- Quick internal advertisement of rental , salable property
Short codes
- Lead Generation Supported by
- Electronic
- Outdoor Media
9. SMS for Automobile
- SMS Service Reminders
- New Vehicle Launch, test drive invitation
- Promotional offers on sales, parts & service
- Insurance, RTO reminders
- Festival, birthday, anniversary greetings
SMS Short codes
- SMS short code can be used for Lead Generation
- Can be used for Service pick up request by customers
- Customer can SMS Test Drive request
10. SMS for Recruitment Companies
- New Job Openings to potential candidates
- details on contact persons for interview schedules, venue, etc
- Interview Confirmation
11. SMS for Hospitality
- Send confirmations on
- Hotel bookings
- Ticket booking
- Reservations etc
- Promote special discounts and offers
- Notification on special events
12. SMS for Travel & Air lines
- PNR number, Ticket Number, reservation number
- Flight, Bus and train Delays
- Cancellations
- Booking status
- Weather information
- Promotions
Short codes
- Lead Generation
- Flight schedule Status
- Booking
- Reservation
- Waiting Status
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